United Capital Fertilizer – Botswana Stock Exchange

This project was one of the most demanding emotional and defining experiences for Media Key Marketing. It was a three in one assignment with multiple activities happening back to back, each one high level and each one requiring precision, discipline and full commitment from our team.

We travelled from Lusaka to Botswana and the moment our plane touched down the work began. No pause. No breathing space. Just full execution mode.

The first major milestone was the official listing of United Capital Fertilizer on the Botswana Stock Exchange. This was a historic achievement for UCF and a proud moment for Zambia. Our team handled the communication support, coverage and presence needed to make this moment shine.

Immediately after the listing, we transitioned into preparations for the Gala Dinner at the Gaborone International Convention Centre, attended by high ranking officials corporate executives and dignitaries from both Zambia and Botswana. Our responsibilities included event planning support, coordination, branding, programme alignment, media coverage and hospitality support for our client.

At the same time, the team was also covering UCF field visits across Botswana, documenting centres where UCF fertilizer was being stored and used by local farmers and distributors. These visits were important for reporting storytelling and future expansion plans.