Media Key Marketing was proud to support the Absa Marathon 2026 through the production and supply of 11,000 official race packs, taking the project from production and quality control through to final handover.
When thousands of runners took to the streets of Lusaka for the Absa Marathon 2026, the city was painted red.For Media Key Marketing, seeing the official race kits on runners across the city was also the final stage of a project that had been taking place largely behind the scenes.
Media Key was privileged to be entrusted with the production and supply of 11,000 official race packs for the marathon. It was a significant assignment, requiring careful production planning, quality control, coordination, receiving, counting and final delivery within the required timelines.
More Than Production
Producing branded materials at this scale requires more than placing an order and waiting for delivery.
Throughout the project, the Media Key team coordinated the production process while maintaining oversight of quantities, branding requirements, quality and delivery.
Once the race kit materials were received, another important phase began.
Every quantity had to be accounted for. Items were unpacked, checked, counted, sorted and prepared for final handover.
With 11,000 race packs involved, accuracy was critical.
The Lusaka Fitness Team worked alongside Media Key during the receiving and counting process, contributing to the coordination and teamwork required at this important stage of the project.
The final handover marked the completion of weeks of planning and execution ahead of race day.
Then Lusaka Wore It
Race day provided a completely different perspective on the project.
What had previously existed as production schedules, quantities, boxes, checks and delivery timelines was now being worn by thousands of runners across Lusaka.
For our team, it was rewarding to see the final output become part of the wider Absa Marathon experience.
It was also a reminder of something we see frequently in our work: successful projects are often built on a considerable amount of coordination that the public never sees. For Media Key, that behind the scenes work matters just as much as the final result.
A Collaborative Effort
A project of this nature is never delivered by one organisation alone.
Media Key extends its appreciation to Absa Management, Lusaka Fitness, the Marathon organising team, sponsors, partners, suppliers, volunteers and everyone involved in delivering the Absa Marathon 2026.
We are particularly grateful to Absa for the trust placed in Media Key to take responsibility for this part of the project.
Being selected to deliver an assignment of this scale is something we do not take lightly. It reflects the level of responsibility our clients place in our team and the standards we continue to build across our work.
Building Our Project Delivery Capacity
The Absa Marathon race kit project also represents the continued expansion of Media Key’s capabilities beyond traditional marketing and communications.
Our work increasingly brings together strategy, production, branding, events, logistics, communications and project management, allowing us to support clients from planning through to execution.
Whether we are coordinating an event, producing branded materials, managing a communications campaign or supporting a major corporate project, our approach remains the same: understand the assignment, manage the details and deliver.
For Absa Marathon 2026, that meant 11,000 race packs produced, checked and delivered. And on race day, Lusaka got to wear the result.
Absa Marathon 2026. Proudly dressed by Media Key. ❤️
About Media Key Marketing
Media Key Marketing Limited is a Zambia based integrated marketing and strategic communications agency providing services across marketing, public relations, digital, events, brand strategy, content production and corporate and investment communications.
We Create. We Communicate. We Make You Visible.
Unlock. Engage. Grow.
#MediaKeyMarketingZambia #AbsaMarathon2026 #ProjectSpotlight #EventProduction #Branding #ProjectManagement #UnlockEngageGrow
